Analyst Relations

To contact Fama PR, call 800-724-2701

In high-technology markets, industry analysts play a significant role in influencing large purchasing decisions, highlighting future business and technology trends, and evaluating which vendors are winning and which are losing. Working for well known firms such as Gartner, Forrester Research, IDC and AMR Research, analysts exert this influence through widely read research papers, in interviews with the media, and through the many industry conferences where they are requested to speak.

But how can companies influence these influencers? With a well strategized, planned and executed analyst relations program, technology companies are able gain mindshare with important industry analysts, which in turn can lead to increased sales and prominence within an industry.

Analyst relations requires either a good external partner, such as a public relations agency, or internal employee, that understands which analysts to focus on, the right tactics to maintain a strong relationship, and how to measure the progress of a program over time. This is not a menial task: it requires a strong grasp of key industry trends, an ability to articulate management's vision and creativity in how these analysts, who are often inundated with information from the competition, are reached. Particularly in larger analyst firms, simply determining the analyst that is the best fit for your company takes know-how and persistence.

Meaningful contact with analysts - who will often take briefings with companies they find interesting - means understanding what they are writing about and how they evaluate their industry coverage areas. If company executives are briefed with this information prior to an analyst meeting, the chances of a productive encounter a greatly increased.

To learn more about what analyst relations can do for your company, please visit www.famapr.com.

To contact Fama PR, call 800-724-2701